Let’s look at an example so we can make it practical. The Google algorithm predetermines this list, and I’ll share more details on how this works later in this blog post. If you decided to search Google or other search engines, you would find a list of search results that populate.

The acronym SERPs means Search Engine Results Page. This may be the first time you are introduced to SERPs, but don’t let it scare you away from improving your Google ranking. Instead of tracking every keyword, you would add it to your chosen tool, which I’ll share in this post and have the tool work for you.īefore we get into each SERP tool and break it down for you in the benefits, drawbacks, and costs associated – let’s take a deep dive into the definition of SERPs. That’s where a SERP tool would come in handy. That would entail pulling up an excel spreadsheet and compiling each keyword you wish to show up at the top of Google search results.

Firstly, if you have a website that has grown extensively, it’s taxing to look up every keyword manually and to track it. There are a few reasons why you cannot do it manually. There is a different approach which you’ll learn about in today’s post. Alternatively, you may choose to wait for the report from the Google Search Console. Perhaps you do it the manual way, where you type your main keyword into Google and find your position. The algorithm changes often so you always want to be studying how well your changes to content and keywords are ranking on Google. You may be considering how to check your Google rankings.

Rank tracking google